“I knew a guy that used to work in the stockyards and he used to kill cows all day long with a big sledgehammer, and then go home at night and eat dinner with his children and eat the meat that he slaughtered. Then he would go to church and read the bible, and he would say, ‘That is not killing.’ And I look at him and I say, ‘That doesn’t make any sense, what you are talking about? Then I look at the beast, and I say, ‘Who is the beast?’”-Charles Manson
The utopic spirit of the sixties in Los Angeles was epitomized by The Source, Jim Baker’s health-centered and first-ever vegetarian restaurant located on the Sunset strip. Baker went on to form his own commune in the hills, and like Baker, many people were starting or joining quasi collectives that were looking into alternative lifestyles that included things such as ‘organic vegetarian diets, communal living, and utopian ideals.’ Many of these initial late sixties experiments in unconventional living turned darkly pessimistic by the early seventies with the likes of the quasi-commune leader Charles Manson and his paranoid delusional concept of Helter Skelter. And after almost fifty years, there have been many more examples and failed attempts by mostly male (and mostly white) leaders (Heaven’s Gate, The People’s Temple, Children of God, Branch Davidians, Rajneeshpuram, Buddhafield, etc) establishing separatist cult-like groups which many times ended up convincing their own members to make deranged if not terrifyingly self-destructive choices.
Cults, in general, are often a poor expedient for many vulnerable individuals who likely have deep needs for membership, spiritual transcendence, or general life purpose and who, for whatever reason (having experienced trauma at the hands of family, being excluded by traditional institutions, or feeling rejected socially) fell for the various promises that often get peddled by the predatory charisma of a self-appointed leader. But cults are also a more drastic version of what most humans need; a sense of community, some (higher) calling outside of the self, and some form of meaningful action. Jim Baker’s stroll down cult lane started with just such a desire for a community that was in the business of raising consciousness which started with an earnest approach to a diet where all things edible should be ethical. Of course, setting aside Baker’s two separate murder charges and the constant presence of underaged girls at his Los Feliz mansion, The Source and its health mission for a diet and higher consciousness still very much resonate with many in Los Angeles. We are a city where people often, in their quest for greater self-fulfillment, professionally and personally, inevitably end up knocking on the door of some of his and general wellness practices.
For The Source’s Special Sauce, we want to ask when a particular ‘cult of diet’ becomes a formalized diet of a cult? The Source and those groups living in Los Angeles during the sixties striving for their own “heaven on earth,” were wellness 1.0, where the symbiosis between stomach and spirit as just beginning. Fast forward to Los Angeles today, we live in a commercialized wellness buffet, picking and choosing the most ‘optimal’ diet as a prerequisite to our greater project of self-actualization. Our wellness mysticism includes a holistic blueprint of the human with full tech-support, where biometrics are everywhere helping us sync our circadian rhythm cravings with our infrared light baths for when our mitochondria have the munchies, to when we just need a quick collagen peptide juice smoothie to replenish our selves after a stemcell spa day right before our ‘Serenity Now’ weekend workshop. Even more ambitiously, “intentional communities” (often white) are again popping up around the country, from Cedar Moon in Portland to the East Wind Community in the Ozarks, with young folks “defecting” from ‘Babylon’ (what they call urban living), to reside in a place that is literally farm to table, much of what The Source espoused and practiced. The cults are back baby! But they’ve dropped the c-word because these new organizations are shrewdly self-aware, politically woke and using metadata, digital marketing plans, and entrepreneurship seminars! This is Wellness 3.0!
So, whether it’s the cult of the self-optimization diet by the ‘biohacking’ bros exemplified by the Bulletproof diet founder Dave Asprey, those younger earnest millennials ‘checking out’ of capitalism to join commune 2.0 or the much murkier intentions behind self-actualization organizations like Landmark Worldwide and their Tony Robbin inspired “Executive Success Program” for the managerial class to reclaim their ‘purpose,’ won’t you join Los Angeles Eats Itself as we attempt the impossible and try to sincerely, but not too earnestly, build a better cult out of some of these activated charcoal ashes?